This SEO activity is about analysing the website, how it treats the visitors, search engine, the looks and feel. In this activity we shall only be making general views about the website.
Industry Analysis:
After analysing the website in general, we shall do a small study of the industry you are in. This shall us in developing terminology grip over the subject as we develop and optimize the website content.
Subject Analysis:
This part consists of in-depth study of the products and/or services you sell on your website. We shall be observing trends of these on internet, how these are dealt on B2B portals.
Keyword Research:
How your website uses rich keywords in the content and meta tags, plays a vital role how your website shall be treated by search engines. Keyword research at this stage shall help us immensely when we develop latent semantic environment at a later stage.
Latent Semantic Development:
LSI stands for Latent Semantic Development, this is one of the new algorithms used by search engines like google. By using this algorithm an SE robot tries to evaluate how much relevant content is there surrounding the main subject. for eg: if you are selling cars, content related with roads, fuel, sports events related with cars will get you weightage in search engine ranking.
Record Search Engine Rankings:
During this Pre-SEO phase, we shall record your current search engine rankings so that we can compare these with post SEO rankings. This shall also help us evaluate ROI and improvement made after our efforts.
Competitive View:
At this stage we shall take a view at your competitors, how they are place in search engine rankings, how popular they are on internet. Their link popularity strategies shall be minutely observed by us. This shall help us plan an SEO strategy for you.
Decide Length of SEO Strategy:
Once we have done above said activities, we shall be good enough to plan and decide how long it will take us to achieve desirable results. The client and IT-INDIA.com staff can finalise the kind of SEO strategy that is needed.
Set Goals:
The final goals can be set at this stage. You can plan and target n number of visitors a day and/or n number of leads that you expect. You can also plan pay per click programs, banner impressions etc.
Title Optimization:
Title is the most important meta tag in the header part of a webpage. It is one line summary about the webpage and hence search engines treat it as the most significant "tell the tale" like indicator. This is the first thing we like to hit when it comes to on page optimization.
Optimize Description Tag:
Description tage is used to describe the contents of a webpage. This is again an important tag as we give almost equal attention to this tag too. This too helps is optimizing a webpage for Search Engines.
Optimize Keywords Tag:
Technically speaking, keywords are the key connection between search phrase typed at search engines and keyword tags mentioned in your webpage. However the content environment in the webpage must reflect the keywords mention in the header. Optimizing keywords helps establish this key connection.
Optimize H1 - H3 Tags:
Header Tags are most important after title when it comes to describing the nature of the content in a webpage. Header as the name suggest is like a subtitle of the content and thus helps a search engine understand the page swiftly.
Content LSI Optimization:
We have explained the term LSI above in this page, here, it is being used to optimize the content in that direction. Lets say we have a webpage talking about packaged mineral water, we would like to put similar content like 2/3 contents of our body is water hence pure water is essential etc. etc., hence making the webpage rich in related content.
Navigation & Structure Optimization:
This part deals with the general strucutre of the website and how a user and search engine are going to navigate through the website. This is very important as you would never want your visitor to get lost somewhere on the website. for eg. if I were surfing your website, I would definitely want navigation links like home page, previous page like a tree structure.
Set Image Tags:
These tags are very important, particularly when an image gets missing due to any technical reason. In such situation, if alt tag is set right, person can view the text instead of the image.
Google Webmaster Central:
This is the most important tool any webmaster can get. Google Webmaster Central Click this link to reach treasure of tools that will help you understand: crawling and URL errors on your page, Google Traffic, Inward Links and what not? Have fun :-)
XHTML - w3.org Validation:
W3 site can be used as a Validator. All kinds of XHTML errors can be detected and thus fixed by our webmasters. We strongly recommend site to be strict XHTML 1.0 in order to set order within site and thus gain respect.
Sitemap Dev.:
Sitemaps are very very important guideline for telling the search engine about the various webpages existing on your website which may otherwise not be tracable through the index file.
Set Robots file:
Robots file usually lies in the root directory of the website and contains info about which files should be crawled and indexed by search engines and which ones need to be avoided by SEs.
Add XML RSS Feeds:
We offer RSS feeds on your website, thus allowing people to show the content of your website on their websites.
Check Dead Links:
Dead links bring bad name to the website. There should never ever be broken links on your website. We shall make sure your website doesn't have any dead links which often piss visitors as well as SEs.
Browser Compatibility:
As you might have experienced in your life, a website pulls well in one browser while not in other. Webmaster should make sure that each webpage opens up pretty well in all major browsers.
Copyscape Content Testing:
Duplicate Content on your website can bring you bad name too. Not only this, you should make sure that your content is not copied and used on any other website on internet.
Get Links in Directories:
Once the website is optimised with right keywords and rich LSI enviroment, next step is to make the website popular on internet. One way is by submitting your URL to thousands of free directories in the respective category. More inward links to your site means more popularity and thus more traffic. We offer various plans in this segment, click here to learn more.
Forum Participation:
Forum participatin is very useful when it comes to building inward links to your website. You can hire our staff in order to post useful, rich and meaningful content in forums.
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