Thursday, June 27, 2013

Why Social Media Is Important?

Social Media has had the largest impact on marketing world in decades. It will enhance your online presence dramatically. Using different forms of social media will allow your brand and business to be planted firmly in potential customers' minds. Through continuing to use social media you will be able to inform your customers, encourage good search engine optimisation and make sure that your business is using all that is available to boost your online presence. Social media also allows you to monitor and increase brand recognition, with an increased level of enquiries for your product and service.

It is firstly important to understand your business and what your chosen target market is. Social Media includes the use of Facebook, Twitter, Linked-In, Blogs, news, Google+1. Not all are critical to all businesses. Spending time with MRS will allow us to develop a social media plan that is ideal for you and your pocket.

Facebook has traditionally been used for individuals to keep in touch with their friends and enjoy photos, information and wall posts. Facebook has now developed a business area. Companies can build a presence with a Facebook page for your business allowing you to add photos, information, wall posts and even a customisable app which allows you to share your menu, stream videos etc. Not only can Facebook do this, it can also send out adverts to targeted customers by location, age, gender, birthday and education. And to top it off, you are able to gain analytics from these ads. MRS are here to design ads and set this all up for you so you get a hassle free social media presence.

Twitter is used by many businesses and individual personalities to offer an insight into the day to day activity of their business / self.

Promoted tweets allow you to reach out to those who do not already follow you on twitter. Promoted trends engage customers in a trend and place this on their trend list for consumers to become involved with the trend. A trend is where large numbers of users are hash tagging a phrase. Using Twitter trend websites you can see what is trending in your local area allowing you to see what people are interested in giving you the ability to hop on the bandwaggon. To top this off, the analytics provide you with a run down on the tweets dashboard of the fundamental metrics of your campaign. Including information on impressions, re-tweets, clicks, replies and follows. Alongside this there is also the timeline activity which takes into account all of your tweets and where they are performing in terms of mentions, follows and reach.

Linked In allows professionals to share information on themselves, their history and their companies' activities along with testimonials. Advertising on LinkedIn allows you to create and place ads on prominent pages. By selecting a target audience, job title, age, industry, job function, geography, company name, company size etc, you can select who views your ads. A budget can be set and also you only pay for the clicks or the impressions that you receive can be set up.

The company page lets you add information and pictures of the products and services that you offer. You can update this as frequently as you like and this information is available to thousands of potential customers.

MRS are able to take this hassle of setting up new social media accounts and developing these to get the best out of your social media networking.

Our LinkedIn Page.

Blogs are an ideal way to promote your business, inform your customers on industry news and internal news. Blogs offer a good chance to use key words and introduce new topics providing valuable information. Search Engine Optimisation is very competitive and can be expensive. Using social media and regular blogging can push your website to new heights.

MRS can either set up the blogs or train you how to write to get the most from your investment. Alternatively we write regular blogs for many companies every month - just ask.

Our Blog
RSS Feeds

RSS (Rich Site Summary) is a format for delivering regular changing web content. These feeds allow your customers to easily stay informed by retrieving the latest content from the sites that enrich the information your business provides. The RSS feeds can be easily linked with your website making sure that your site is consistently kept up to date with industry news. These can be news sites or group sites for your industry.
Google +1 Button

The Google +1 Button is Googles take on the Like button from Facebook. This +1 button allows you to access your pages in Google search boxes, and works well with other forms of social media to increase search engine optimisation.

Social Media is a individual platform for you to push out your brand and business products and services.

Wednesday, June 19, 2013

How To Create SEO Optimized Content

Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render you all but invisible on the Web. Not good.

After all, if you're creating content for your website or blog and it's not search engine optimized, Google and other search engines will rank it low on search engine results pages. And diminished visibility in search results can have a negative impact on the ability of customers, clients, and prospects to find you.
In fact, poorly written and unoptimized Web content can render you all but invisible on the Web. Not good.
SEO is one of those phrases you probably hear often. Understanding it is one thing... but putting it into practice is an entirely different story. The good news? You don't need to be an SEO wizard to create SEO-optimized content. And although you want your content to be discovered by search engines, an important thing to keep in mind is that you're writing for people, not machines.
Want to know the number one secret to writing great content? Ask yourself just one question: Is it good for people? If the content you're writing delivers the things that your customers and prospects are searching for, then the answer is a resounding "Yes." It's delivering up what they want and need, and it's doing its job.
writing effective SEO content.

. Respect the reader's time

Everyone is busy, and most people would rather scan an article first before they decide whether it's worth reading. Make it easy for your readers to know what your article is all about at a glance. Make it interesting enough for them to want to read all of it. Have a point of view and give an opinion.

You want to invite and generate engagement and discussion with people who both agree and disagree with you.

2. Use effective titles for your articles

Your title should be able to tell your readers at a glance what your entire article is all about. Remember: Your title is a summary of your entire piece. Be careful to avoid being gimmicky. You may attract people at the beginning, but if they see that you are using trickery as a strategy to get their attention, you'll end up losing readers in the long run.

A good practice is to use 8-10 words when formulating your title, especially if you want it shared on social sites. On Twitter, for example, you'll want to limit the number of words in your title to leave enough space so people can easily retweet your post. And don't promise something in your title that you don't deliver in your post. That will only serve to irk your readers.

3. Grab your readers' attention with numbers

Readers are attracted to numbers. Numbers allow them to quickly and easily navigate your content, and they give a structure to your article. See? I'm doing it right now and you're hooked, aren't you?

4. Use killer images and visuals to spice up your content

Add pictures, infographics, slide shows, and artwork to your written pieces. Images not only break up the text portion of your article but also make the entire article more visually interesting.

People are attracted to visuals. Make sure that the visuals you use are your own creations. If not, make sure you get permission to use them from the original owners of the graphics and give credit where it's due.

5. Use lists (sometimes)

People love lists almost as much as they love numbers. And lists are great because they're not only easy to read but also scannable, which means they're a search engine's BFF.

Lists will also help you keep your post succinct and keep your content and thoughts neat and organized. Most blog posts aren't meant to be long-form essays, so keeping your ideas short and to the point not only appeals to your readers but also keeps your content on point so you can focus on the topic (and keywords) at hand without going off on a tangent.

Many people will tell you that they loathe list posts, but everything annoys some people. I'm not suggesting that every post you write be a list post, but using them on a regular basis should be a part of your overall content strategy. They work, despite what the haters say.

6. Use keywords strategically

Know your keywords (see my earlier comment about doing your homework) and your keyword research. Go into the process knowing what people are searching for in relation to your content, and then use that input to guide the creation of key content areas, such as your headline, first paragraph, meta tags, and meta description. But be careful not to overdo it!

Today more than ever, quality content is a really big deal. Using too many keywords, or repeating the same ones over and over because you're lazy, compromises the quality of your content and it can get you in trouble with search engines, too.

7. Use subheads

If your article is longer than 250-400 words, using subheads is a good idea. Subheads will entice your visitors to continue reading your article and easily find sections of most interest to them. Plus, subheads add more fuel for search engines, so use keywords to help craft your subheads.

(And don't forget to break up text into short paragraphs to make it more readable on a computer monitor.)

8. Make your content easily sharable

You've hit publish on a dazzlingly brilliant piece that's thoughtful, informative, and optimized for search engines. Yet, if your content isn't being shared, it's not nearly as effective.

Make sure your site includes social sharing buttons for all of the major social media channels. And if you're crafting a piece such as a press release, include links so people can easily access images and more information. Remember: We're busy. We're lazy. And we don't want to work for information. Give the people what they want!

9. Tell a story

No matter what topic you write about, the best copywriting technique always involves telling a good story. Nothing beats quality content that is written well and contains interesting and relevant information that's both helpful and entertaining.

Tuesday, June 11, 2013

How SMO interacts with SEO?

Nowadays everyone is talking about Social media networking / social media optimization(SMO). Most of the people have joined these social networking communities. Recently I was reading an article: Companies planning to increase their social media spend. Having a profile in social networking websites is becoming necessity nowadays which also helps spreading word of mouth publicity about your brand... No doubt SMO is a great tool to spread brand awareness, seek advice and get noticed in the social media. But one thing which really bothers me is how SEO and SMO interact with each other. Let’s find out what they are and how are they related:

Search Engine optimization (SEO) is the process of analyzing a website and modifying it to enable search engines to read, understand, and index it correctly. This dramatically increases the traffic to the web site.
Social media optimization (SMO) consists of a set of methods for generating traffic on any website through social networking websites, business networking websites, online communities and blogs (macro blogging as well as micro blogging).

SEO and SMO both can be used to drive traffic to your website which in turn generate substantial leads your business
SMO is done to impress human being and SEO is done to impress search engine spiders. So in SMO we need to write impressive content to seek the attention of social media, whereas in SEO we write content for the website with proper usage of keywords grab the attention of search engine spiders.
For SEO we need to change the titles, metas headers etc of a website so the website gets modified whereas for SMO we use social networking websites to spread the brand of our website.
SEO has been emerged long time back whereas SMO has come into existence recently after 2005.
Any person with a little bit of knowledge of internet can do SMO whereas quality SEO can only be performed by SEO expert. Google really gives importance to Search engine optimization as it is directly associated with the page rank, which demonstrates the importance of the webpage in search engines whereas SMO is not at all related to the importance of the webpage.
The structure of the website is not so important when doing SMO, which is an essential aspect of SEO.
There are certain rules (which keep changing by Google) to perform SEO (example title, meta description, meta keywords, headers, alt tags etc), whereas for SMO there are no rules laid as such. Only thing one should keep in mind while doing SMO is that SMO is done to interest human being so one should never use social networking websites to directly sell something rather it should be utilized to make relationships with the prospective clients. Make it personal and interesting for others so that people would like to connect to you. So the key point is while doing SMO “keep it human”
SMO costs you nothing or it costs you very less whereas to get effective SEO services requires a lot of in-depth study as well as hard work so one should be ready to pay a fairly good amount for SEO of their website. Even though there are many cheap SEO companies have appeared recently in the market who barely knows anything about SEO but they provide cheap SEO services. They would just write metas and title and metas for their client’s website without doing any competitive analysis of keywords. Whereas expert SEO companies search out profitable keywords for the webpage. Profitable keywords are keywords that have a more amount of searches, but slight competition. This requires experience, lots of in-depth studies and analysis.
SEO is a long term strategy. Initially to get the results of SEO will take some time , but once you start getting visibility of set of keywords in the first page of search results, even after you stop taking the SEO services the results will stay there. Whereas SMO is an ongoing process you need to stay connected using social networking websites and keep doing macro blogging in order to be in search results.
Search engine gives you instant result on any query whereas if you are asking some question through Social networking websites it will take some time, so if your website is well optimized you will get noticed quickly through search engine which is an added advantage of doing SEO.

Monday, June 3, 2013

Internet Marketing Training in Noida

Internet marketing, also known as online marketingI-marketingweb marketing or e Marketing, is the marketing of products or services over the online media Internet.

Internet marketing is relatively inexpensive when compared to the offline marketing cost against the reach of the target audience. Any business can reach a wide audience for a small fraction of traditional advertising budgets. Through the online marketing consumers can research and purchase products and services at there own convenience. Therefore, businesses have the advantage to attract more customer traffic in very low budget and time and can bring results quickly.
We provide Internet Marketing courseWeb Promotion or Online Marketing training in Web SEO Training Institute by Expert Professional Optimizers who works in live projects, so that student can get benefits of professional working.
» SMO (Social Media Optimization)
» Web Analytic
» Affiliate Marketing
» Email Marketing
» Banner Creation and Promotion
» Blogs creation and promotion
» Classified ad Posting
» Article Submission
» Forum Submission
» Social Networking
» Press Releases
» Viral Marketing
» Important Factors for SEO
» Bookmarking Page/Site
» Testimonials
» Refer to your Friend
» Add Newsletters
» Web 2.0
» Blogs and Social Media Sites