Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion -Wiki . Google the word “Car.” All of the advertisements visible on the right side and sometimes above the search results are ads that a business paid for.
Here are some of the key benefits of adding SEM to your marketing campaign.
Search delivers an active, targeted message to your online properties.
Individuals who see your SEM advertisements are actively searching for the keywords you indicated. For example, if you are in the baby carriage business, you would most likely advertise on the following keywords: Baby Carriage, Baby, Carriage, Babies, Active Baby, etc. Now if anyone searches any of the following words and you are paying enough per click, your advertisement will appear. Now here is the best part! As an advertiser, if you use the Pay-Per-Click methodology, you don’t pay unless a user clicks on the advertisement. Therefore, as a business, you only pay for people who are actively searching the key words your company selected and who found your advertisement relevant.
Search is the most popular medium for locating information.
74% of internet users perform local searches and of this percentage 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore). From July 2007 to May 2008, Google has processed a total of 65.6 billion U.S searches. This is an average of 5.96 billion searches a month or roughly 20 million searches per month. Google represents 61.8% of search engines during this period. In other words, people are using search engines to find out about your company’s products or services.
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